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14 tips for writing awesome website content, Optimize for Search Engines,…
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Know Your Competitors
The easiest way to do this is simply to search your main product, service, or topic in Google, discover which sites are ranking, and investigate what they are doing:
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What type of content do they use on their main pages — success stories, videos, statistics?
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you need to make a strategic decision about whether to offer similar content or branch out and offer something different.
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Help Readers Navigate
People who receive your message might not be that familiar with your brand. They will be grateful if you make it clear what your business offers and put relevant links for further details in your copy.
It’s also a good idea to post links to your social media accounts prominently to create a connection between your brand and visitors. They may leave the site, but remain your social media subscriber and return to the site.
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Define Your Purpose
Knowing your end goal from the outset helps you craft the perfect piece of content and an ideal call-to-action statement.
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Is it focused on building traffic with the intention of increasing advertising revenue or sponsorships?
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Make Your Copy Scannable
Most people skim read, so to ensure that the text is easily scannable, you should include headers, bulleted and numbered lists, descriptive subheadings, and white space between paragraphs.
Talk in Layman's Terms
Continuing the idea of the conciseness of your copy, keep your copy simple.
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Avoid using jargon — not all readers are experts, so replace professional terminology with simpler alternatives and provide hyperlinks to other articles with more background information.
Provide examples — readers better visualize your messages with examples rather than high-level statements.
Avoid Spelling, Grammar, or Punctuation Errors
It should go without saying, but the content on any platform should be free from spelling, grammar, or punctuation errors. Sloppy mistakes can be disappointing for the readers.
Encourage Readers to Act
The purpose of your web copy is to encourage some kind of action. It might be that you want visitors to make a purchase, subscribe to your blog, or join your mailing list, etc.
Add Visuals
If you add infographics, pictures, graphs, or videos to your copy, this will help people process information and grab their attention.
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