Please enable JavaScript.
Coggle requires JavaScript to display documents.
ADVERTISING - Coggle Diagram
ADVERTISING
Galaxy
:tada:
Target Audience
Both genders
25-45
Mainstreamer, succeeder
C2-E
Audrey Hepburn
Audrey Hepburn was a very very famous actress i the 1950’s and was known for her acting but also how flawless she was.
They used a double who looked like Audrey and used CGI to create her.
The music played is from one of Audrey's famous movies
Set In Italy as her film was shot their
Used as a way of advertisment as she was so prized after and before her death
Vladimir Propp
The stallholder is the
VILLAIN
The bus driver is the
DONER
Audrey herself is the
PRINCESS
The chocolate bar is the
HELPER
The car is the
DISPATCHER
The driver was the
HERO
The bus is the
FALSE HERO
Branding
The brand image created is that silk is more expensive and luxurious and cotton is cheap and not very nice compared to silk. This explains why galaxy is better as it is comparing itself to silk. The chocolate when you eat it is smooth and silky.
Why have cotton when you can have silk?
Narrative
The bus crashed into a fruit market and so she is stuck.
Then she sees a man come and invite her into his car.
She thought about it and opened her bag to then see the Galaxy chocolate.
She then gets off of the bus and goes up to the bus driver.
She takes the driver's hat and places it on the man's head and proceeds to get into the back of the car as if he is her new driver.
As he drives away into the luxurious countryside, she has a bite of her chocolate and relaxes deeply into her seat.
Circular Narrative as it starts and ends with the shot of Italy
Linear Narrative throughout
Todorov
Equilibrium
They begin with equilibrium, where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when a new equilibrium is restored.
Equilibrium: In the advert the equilibrium would've been represented through the bus ride as everything is going as planned and they will eventually reach their destination.
Dis-Equilibrium: The Disequilibrium is expressed through the incident with the fruit and vegetables that have dropped in front of the bus, delaying the bus from reaching it's destination.
New Equilibrium: Finally the New Equilibrium is created when the man offers Audrey Hepburn a ride to her stop, to which she accept whilst enjoying a galaxy chocolate bar.
Enigma Codes
Where is she going?
Who is the man in the car?
Why did the bus crash?
Why does he pull over?
How did the man know where she wanted to go?
Why does she save the chocolate for the mans car?
Does she know him?
Julia Kristeva Intertextuality
A text is not isolated, it is a combination of other texts.
Moon River - Breakfast at Tiffany's
Her clothing matches the chocolate logo colours
The setting is from her movie Roman Holiday
Binary Opposition
Bus vs Car
Cramped vs Open top
Female vs Male
Fruit vs Chocolate
Still vs Moving
Good chocolate vs Bad
OMO
:star: :
Targeted toward 1950s housewives, stay at home mums, who want to use to best products for her family Women 21-50, C2-E
Women's main role in society in the 1950s was to take care of the family. Women were expected to be caring mothers, hard-working homemakers, and obedient wives. "Modern mothers", as they were called, couldn't have friends, jobs, or anything that would distract them from their duties from the house and family
The woman in the advert is made up, as expected from a 50s housewife, she looks happy which could give the idea that using his product will improve your live in some way
The use of yellow connotes brightness, happiness and sunshine. Which emphasises the happy atmosphere this product suggests
The linguistic coding of repeated the words “Bright” and “White” use repetition to make it stick in your head and emphasises how bright the product is, like it takes some persuading to make you believe how bright it is
Red stripes contrast with the white to make the white look brighter
The stereotype of women doing all the housework reflect the cultural and social values of the 1950s
It is from
Woman's Own
magazine which indicates that this is a product only woman will be interested in, further enforcing that woman should take care of domestic chores
Propp's character types
She's the one doing the washing so she is the hero.
The princess/prize is the clean white washing.
the product is the hero because its solving the problem and making the clothing white.
She could be the helper/the dispatcher because without her the product would not be presented.
Mainstreamers, aspirers.
White woman
She looks happy, promoting a positive message
Omo owned by
Unilever
. - Conglomerate company. Owns many different smaller companies. Huge money maker
Unilever is a British multinational consumer goods company, headquartered in London. Unilever products include food, candy, energy drinks, baby food, soft drinks, cheese, ice cream, tea, cleaning agents
Comfort, Hellmans, Lipton, Lynx, Magnum, Matey bubble bath, Persil, Sure, Surf, Toni & Guy, Alberto Balsam, Ben and Jerrys.
Disequilibrium - Dirty clothes
Equilibrium - White clothes
Resolution - Buying Omo
Intertextuality - when a piece of media makes reference to another piece of media
Binary Opposition - red against the white
Good housewife vs bad housewife
Dull Clothes vs White clothes
Represent :explode:
gives a forceful message to help donate blood to people who need it
target audience
BAME audience -I know this as they use powerful celebrity BAME figures
both genders
25-40 as they are most likely to be healthier
all of the demographic as it should be everyones responsibility
aspirer, helper and mainstreamer
narrative structure
start with title/name of the advert
Dramatic effect created when she stares at camera
She raps, shwoing direct address to the camera. She looks very passionate about this important issue
Shows diffrent clips of people doing everyday jobs/tasks. Shows POC only.
The advert slows down and the message appears showing a statistic/fact. Showing this as a powerful message and the slogan appears after.
mise en scene
costume
-she wearing a casual everyday outfit by making this relatable to the target audience meaning that they could achieve the same she can in the advert by donating blood
camera angles
- mostly over the shoulder view as she isn't facing the camera but looking onto the streets of London (the target audience)
body language
- her fist is held in the air at the end of the advert and this symbolizes solidarity and strength , meaning donating blood is a superior thing to do
props
- includes the chairs used to donate blood and there are only three which represent the three percent of BAME blood donors
:
setting
- the sky is the main image meaning that by donating blood it will give more freedom as this is what sky connotes
propp character types
🌸
The villain is shown as the disease
The donors are the heros so this would be the target audience
intertextuality
this is shown as the advert looks as though it is a music video and there are also famous figures includes which the audience may recognize
character types
Helper - Lady Leshurr
Supports the message, helping raise awareness
The tempo of the music and how it stops when the statistics come up, keeps the audience engaged. The narrative structure of sudden changes keeps the viewers interested because by the end they see what is happening. Uses emotion.
Narrative Text
The establishing shot, showing London and the rapper, direct address to people who live and work in London
Shots of people working and living their lives
The shots of the rapper looking angry/passionate
The shot of the hospital seats, changes mood/atmosphere
The statistics coming up on screen and the music getting quieter
the e is backwards to represent a 3, which is the 3%
