Please enable JavaScript.
Coggle requires JavaScript to display documents.
Advertising CSPs, CAPYBARA CSP - LMFAO - Coggle Diagram
Advertising CSPs
OMO
Released in 1955.
Reinforces gender roles - a woman is doing cleaning instead of a man.
Very colourful art, designed to grab attention.
First shown in a Women's Own magazine.
Memorable catchphrase in the slogan.
A full page advertisement.
Primary audience is women as it was released in a women's magazine.
2014 Audrey Hepburn Galaxy Advert
Stars a CGI Audrey Hepburn
Features intertextuality to her old films
The old car.
The 'Moon River' song.
Similar setting to her films.
Hepburn's outfit.
A tribute to Hepburn.
"Why have cotton when you can have silk?"
Narrative devices
Propp character types
The False Hero - The Bus
The Villain - The Fruit Stand
The Helper - The Car
The Donor - The Driver
The Dispatcher - The Galaxy Bar
Damsel/Princess - Audrey Hepburn
Hero - The Man
Equilibrium
Enigma codes
Where is the woman going?
Who is the man?
What are the man's intentions?
Do they know eachother?
Binary opposition
Cotton VS Silk
Commodity VS Exclusivity
Stationary VS Movement
Set in Italy.
Audience
Age - 25-45.
Older people who will remember Audrey.
Breaks convention that chocolate is for children.
Gender - All.
Demographics A-C1
Shows a classy lifestyle
Acts like a premium chocolate
Psychometrics
Aspirer
Suceeder
Represent
about blood donation
The number three was mention a lot because of the three percent.
it was to show and represent that only 3% of asian and black community donate blood. They need and want people to feel important and represented equally.
Including different ethnicity,people of disability,gender etc.
It was presented in an 'unusual way' not unusal but unique, like a rap.
done this way because of the main person representing was Lady lusheer.
The main person is a well known rapper in the Uk.
Also representing to the black community.(as well as the asian community too throughout the advert.)
It is an annual music award presentation honouring achievements in "music of black origin", including hip hop, grime, R&B, soul, reggae, jazz, gospel, and African music.
a message sent out and she was listing all sorts of people to include everyone,making all included and everyone can donate.
Rap and drill being associated with the UK a lot so grabbing the Uk audience attention.
She's not just rapping ,if you listen to the words although its going fast ,some people watching this advert can reale ,maybe even emotionally.
Settings being casual and mostly daily things,places you'd see in the UK. Settings of different work places and careers people perseu.
CAPYBARA CSP - LMFAO
