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Pricing masterclasses, Идеи для прайсинг стратегии: Оставляем ту же…

- - - - Setting the strategy once a year, revisiting each run
      - Following up on pricing strategy
      - Using pricing strategy to drive discussion with other parties (Business Navigation, Commercial Activity Leaders)
    - - The pricing strategy framework
        
        Understanding your goals
        
        Analyzing customer demand, competition and our offer
        
        Segmenting the assortment to achieve your targets
        
        From a pricing perspective: areas of influence
    - - Making the right trade-offs between volume and profit
      - Achieving short-term and long-term goals, incl. fulfilling IKEA mandatories
      - The impact of a pricing strategy
- - - - Affordability findings
        
        ToDo: Update with the latest data (could be taken from Pricing guidelines)
      - Affordability index
    - - Your target customers
      - Path to purchase
      - Customer choice and perception
    - - Why
      - What
- - - - Calculating price elasticity
      - Price elasticity of IKEA items, what we have learned from market tests
      - How we forecast demand in New Era and isolate price elasticities from noisy data
    - - Sales deviation and the importance of active pricing
      - Using relative performance to identify price ladder opportunities
      - Identifying Occasion starters and add-ons
      - Color-price differentiation
    - - New Era Optimizer
      - Test and Learn
      - The power of relative prices
      - Risks of trusting data too much