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TYPES OF MEDIA Types-of-media-11 - Coggle Diagram
TYPES OF MEDIA
PRINT MEDIA
EXAMPLES
NEWSPAPER, BOOKS, AND MAGAZINES
SOURCES
(
https://www.slideshare.net/markjhonoxillo/types-of-media-78381986
)
(
https://fedena.com/blog/2014/02/advantages-disadvantages-print-media.html
)
PROS
Print media is an easy medium to spread awareness or advertise to any particular geographical area. Like, a local newspaper is the best way to spread the news about any local event of the place.
CONS
Placing an advertisement in print media requires a lot of planning and time. In this case, you are faced with flexibility problem, particularly when you work in tight deadlines..
Media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical.
BROADCAST MEDIA
EXAMPLES
TELEVISION, RADIO, AND SATELLITES
PROS
Even though broadcast media centers around television and radio, most tv and radio stations have an online presence. Thanks to platforms like Netflix and Hulu, as well as podcasts, broadcast media is transient.
CONS
It’s competitive and challenging to get the attention of decision-makers. It might be harder for new companies without street-cred to get featured.
SOURCES
(
https://www.slideshare.net/markjhonoxillo/types-of-media-78381986
)
(
https://onepitch.co/blog/the-pros-cons-of-different-types-of-media/
)
Media such as radio and television that reach target audience using airwaves as transmission medium.
DIGITAL MEDIA
Contents are organized and distributed on digital platforms. Digital refers to something using digits, particularly binary digits.
EXAMPLES
INTERNET, SOCIAL MEDIA, AND COMPUTERS
PROS
SEO, CRMs, and online marketing have made it easier than ever to research, identify, and target your perfect client avatar. Thanks to algorithms, your ideal audience is directed to your content by their browsing patterns.
CONS
Since any human can post anything on the internet, you have to jump through extra hoops to ensure your content is taken seriously. Internet users know all-too-well that you cannot trust everything you read on the web.
SOURCES
(
https://www.slideshare.net/markjhonoxillo/types-of-media-78381986
)
(
https://onepitch.co/blog/the-pros-cons-of-different-types-of-media/
)
