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Customer segmentation - Coggle Diagram
Customer segmentation
Working adults (25-50)
(Mainly females)
Maintaining youth and beauty, staying fit and slim
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Older adults (Above 50)
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Retiree
Retirees trying to stay fit [1] [2]
Pregnancy/Lactation
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Confinement, breastfeeding
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Children
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Children involved in intellectually stimulating activities/With parents who emphasise on children's brain development
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Young adults (18-24, tertiary students)
Active on social media, loves sharing food places on Instagram & TikTok
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