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Market segmentation - Coggle Diagram
Market segmentation
Psycographic
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For example, some people like to stay at home watching TV and others to be outside doing exercise.
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Demographic
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For example, amount,and rate of a population or marital status.
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Geographic
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For example, in the north part of Leon the people consume a lot of chips, but in the south part they don´t.
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Heavy use theory
80 / 20 % rule
The 20 % of consumers of a certain product category consume 80 % of the products of this same category.
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This theory applies to a lot of different product categories, but not all of them.
Family lifestyle
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So it takes in consideration the age, marital status, etc. and the habits that the potential clients have.
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