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Market segmentation - Coggle Diagram
Market segmentation
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family lifestyle
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age, marital status, and number and ages of children
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demographic
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growth, density, per capita, marital status, etc.
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spending patterns, employment, ethnic origin, age, and education
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heavy-user
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dog food, instant coffee, and beer
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geographic
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dinnerware in the Northeast, fishing poles in the Midwest, home freezers in the Southeast, and sleeping bags in the Northwest