Loftus and Palmer (1974): cognitive
Background
Schema theory was used to explain why people leave out details when they remember stories and use 'rationalisations' to make sense of the story. Loftus and Palmer were interested in how you can change an eyewitness' recollection by subsequently introducing new information after the event.
Aim
Loftus and Palmer carried out 2 experiments to investigate the effects of language on memory.
Variables
IV: the verb used in the leading question experiment (smashed, collided, bumped, hit, contacted)
DV: the mean speed in MPH (estimated)
Controls
Length of video
Exposure to car accident
Sample
45 students, 9 participants providing data for each condition
Procedure
Staged car crash videos were shown, 5-35 seconds long. Questionnaires were given to participants to complete after each clip. 2 parts: first asked to give an account of the accident and secondly a series of questions asked, including a question regarding the speed of the vehicle. The order the 7 clips were mixed to stop order effects. The critical question was 'how fast were the cars going when they xxxxxxx into each other?' (bumped,smashed,collided,contacted,hit)
Results
1- actual speed- 20, estimated- 37.5
2- actual speed- 30, estimated- 36.2
- actual speed- 40, estimated- 39.7
4- actual speed- 40, estimated- 36.1
Aim
To see if participants asked the 'smashed' question would be more likely than two other groups to report seeing broken glass in a filmed accident, when tested 1 week later.
Variables
IV: wording on the questionnaire
DV: whether the answer to the broken glass question was yes or no.
Sample
150 students, 3 groups with 50 in each condition
Procedure
Two part procedure with participants seeing the film and filling in one of the three versions of the questionnaire 1 on one day and returning a week later to complete the questionnaire.
Results
Yes
Smashed condition- 16, hit condition- 7, control- 6
No
smashed condition- 34, hit condition- 43, condition- 44
Conclusion
The questions asked after an event can cause a reconstruction in ones memory of the event.