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A1_ACCOR POWER POINT - Coggle Diagram

- - - - GO THROUGH MAJOR DIGITAL TRANSFORMATION
        
        CUSTOMER CENTRIC COMPANY
    - - EXPERIENCE
      - PERCEIVED
    - - PRODUCT DEVELOPMENT
        (ANSOFF)
        
        NEW EXPERIENCES
        
        AREAS
        
        QUIET
        
        PARTY
  - - - PRODUCT DEV.
        
        SAME MARKET DIFF PRODUCT
        
        Jo&Joe complements brands already designated to the economy segment of the group’s portfolio (like the various Ibis brands)
        
        NEW EXPERIENCES
        
        AREAS
        
        QUIET
        
        PARTY
        
        ACTIVITES
        
        WORKSHOPS
        
        FOOD
        
        WINE TASTING
        
        CLUBS of people sharing
        common interests
        
        READING
        
        FOODIE
        
        HIKING
        
        YOGA
        
        ARTS
        
        CHEST
        
        FAMILIES
        
        COUPLES
        
        -RISKS BC WE APROACH SAME MKT
      - DIVERSIFICATION
        
        +RISKS
        
        -RISKS WITH RELATED
        
        RELATED DIVERSIFICATION
        
        NEW PRODUCT
        
        FOOD CHAIN
        
        NEW MKT
        
        GENERATION Z (97-2012)
        
        The underlying thinking for Accor is straight forward: if you stay in a Jo&Joe property when you are in your twenties, you might move up to a Novotel and then on to a more upmarket Sofitel as you get older
        
        SUCCESS OF PRODUCT DEV. = CAPITAL TO INVEST IN DIVERSIFICATION
    - - THREAT OF
        
        SUBSTITUTE
        
        KEY FACTORS
        
        COSTS
        
        PRODUCT DIVERSIFICATION
        
        PRODUCT DEVELOPMENT (ANSOFF)
        
        NEW ENTRANTS
        
        AIRBNB
        
        KEY FACTORS
        
        BRAND LOYALTY
        
        DIVERSIFICATION (MATRIX)
        
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