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Market segmentation, Mariana León Maldonado A01611805 - Coggle Diagram
Market segmentation
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Analisis in 3 ways:
Psychographic.
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Likely to be very different in their values,
attitudes, and purchasing patterns.
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Demographic
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Infromation about
Number of total population, rate of population growth.
Population density, per capita income, marital status.
Ethnic origin, age, and education, spending patterns, employment.
Most emphasis in market segmentation,
because they are the easiest to obtain and measure.
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