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Market segmentation - Coggle Diagram
Market segmentation
Consumers
Psychographically
Quantity and quality of prospects
It factors in the way of life and personality traits
Geographically
Comsumer attitudes
Patterns of consumption
Products sell better in some areas
Even colors may vary
Demographically
Number of total population
Income
Education
Origin
Age
Employment
Marital status
Heavy user theory
80/20 rule
Product categories
Instant coffee
Beer
Dog food
Etc.
3 lines of segmentation
Prospects
Target group of consumers
Advertise torwards a particular segment
Homogeneous subgroups
Family life cycle
Bachelor stage
Full nest
Youngest child > 6 years
Youngest child < 6 years
Dependant children
Empty nest
Married couple with no children at home
Solitary Survivors
Older single/widowed people
Young single individuals