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C4:The Impact of Digital Media and Technology on the Marketing Mix,…

- - - - For example, provide online information on such as awards, testimonies, customer comments, customer service, warranties
    - - Online focus group
      - 2.Online questionnaire survey
      - Customer feedback
      - Web analytics
    - - For example, subscription, pay-per-view, bundling and ad-supported content.
    - - Explore different product options through online market research
    - - Option for new digital products which will typically be information products that can be delivered over the web
        
        Mass customization- kepelbagaian
        
        Bundling combines several product or service options into a package of services, typically at a discounted price. Example Air Asia
    - - Viral marketing
- - - - 1.Differntial pricing
        
        Price charge to the customers is different according to countries
      - 2.Price elasticity of demand
        
        The change in demand of a product or service in response to changes in price.
    - - Persaingan memaksa, so can operate at lower pricing
    - - An Offer- trade to sell under certain conditions such as minimum prices
      - A bid- made by a trader to buy under the conditions of the bid
    - - Basic price
      - Discounts
      - add-ons and extra products and services
      - Guarantees and warranties
      - Refund policies
- - - - Internet is a global virtual environment that crosses geographical boundaries
    - - implications for the physical distributions channel
        
        Develop stratergies
        
        1.Disintermediation
        
        Reintermediation
        
        countermediation
    - - arise when disintermediation gives a company opportunity to sell dirct and increased profitability on products. It threaten distribution arrangments with existing partners
        
        Asses channel conflict (menilai)
        
        A communication channel only
        
        A distribution channel to intermediaries
        
        A direct sales channel to customers
        
        Any combination of the above
    - - A company that uses information and communications technology to allow it operate without physical boundaries between different functions.
        
        Implication- Companies should identify opportunities for providing new services and products to customers looking to outsource their external processes.
        
        comparison price EX trivago
        
        Electronic partnership EX Google Ads Work