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C5:Relationship Marketing using Digital Platform, C5: Part 2 - Coggle…
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C5: Part 2
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Permission Marketing
gives users the chance to voluntarily choose what they want to learn more about without feeling violated.
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Interruption marketing refers to marketing communications that disrupt customer’s activities. E.g.: Pre-roll ads that play before video content.
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Mass customisation is the creation of tailored marketing messages or products for individual customers or groups of customers typically using technology to retain the economies of scale and the capacity of mass marketing or production.
Shopee, jual semua produk dlm satu web
Personalization (or one-to-one marketing) is the implementation of a strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology.