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TYPES OF MEDIA - Coggle Diagram
TYPES OF MEDIA
PRINT MEDIA
Print Media is one of the oldest and basic forms of mass communications. It includes, newspapers, weeklies, magazines, monthlies and other forms of printed journals. A basic understanding of printed media is essential in the study of mass communication.
EXAMPLES:
The two most common print media are newspapers and magazines, but print media also include outdoor billboards, transit posters, the yellow pages and direct media.
CONS:
The Cons of Printed Media are Firstly, it is not for a global audience. Next, it requires multiple exposure. Second, we need longer lead times. And lastly, Competition for attention is fierce.
PROS:
The Pros of Printed Media are Firstly, we need appeal visual learners. Next, is that it enable more visibility to small businesses. Second, it is best for local targeting. And Lastly, immensely powerful to craft a message.
SOURCES:
BOOKS, NEWSPAPERS, MAGAZINE, JOURNAL/PERIODICALS, NEWSLETTERS, BROCHURES, BRAILLE, POSTERS
BROADCAST MEDIA
The term "broadcast media" covers a wide spectrum of different communication methods such as television, radio, newspapers, magazines and other materials supplied by the media and press.
EXAMPLES:
Broadcast Media involves electronically and simultaneously sending information containing signals, print messages and audio or video content to a vast group of recipients using television, radio, newspapers, magazines and digital media including the Internet, emails, and texts.
PROS :
The Pros of Broadcast Media are Firstly, allows for active demonstration of a product. Next, large national audience reach ( network). Second, some audience targeting. Lastly, it has a spectacular medium - sound, motion, color etc.
CONS:
It's competitive and challenging to get the attention of decision - makers. It might be harder for new companies without street- cred to get featured. Broadcast media is giving way the digital media as mobile devices are more affordable and accessible.
SOURCES:
PRINT MEDIA (NEWSPAPERS, MAGAZINES), BROADCAST MEDIA (TV, RADIO), OUTDOOR OR OUT OF HOME (OOH) MEDIA, INTERNET
CINEMA AND VIDEO ADVERTISING
Cinema Advertising is a great way to put your message in front of a seated and captive audience.Shown prior to a theater's coming attractions, movie theater advertising allows you to display your ad big, backlit, in full motion and without any competing ads or visual clutter to get in a way.
EXAMPLES :
Premium Branding Targeting Affluent and discerning Audiences
Sponsorship of Film Seasons
Sponsorship of Picturehouse Kids Club
Sponsor Movies for Juniors to Deliver Multi- Platform Solutions
CONS:
Audience Irritations, Limited Reach, Limited Frequency
PROS:
Large Exposures, Audience Mood, Selectivity, Recall, Lack of Clutter
SOURCES :
NEWSPAPER - newspaper advertising can promote your business a wide range of customers.
MAGAZINE- advertising in a specialist magazine can reach your target market quickly and easily.
RADIO
TELEVISION
DIRECTORIES
OUTDOOR AND TRANSIT
DIRECT MAIL, CATALOUGUES, AND LEAFLETS
ONLINE
SUPPORT MEDIA
it usually used as a supportive medium by advertisers. It includes bill boards, boarding, neon signs posters etc. It can generate considerable reach and frequency level at low coast. Useful when introducing a new product. Helps to remind the customers. Helps to generate sales at point of purchase/ point of sales.
EXAMPLES;
TELEVISION, RADIO, PRINT ADS(NEWSPAPER AND MAGAZINES), BILLBOARD ADS, FLYERS, LETTERBOX DROP, VIDEO HOSTING SITES, WEBSITE AND SEARCH ENGINE OPERATION, SEARCH ENGINE MARKETING (SEM) OR SEARCH MARKETING
PROS:
POINT OF PLACE (POP) ADVANTAGE, GEOGRAPHIC FLEXIBILITY, CONTINUITY, EFFICIENT AND CHEAP, FLEXIBLE AND CREATIVE IMPACT.
CONS:
LIMITED MESSAGE, WASTAGE IN TERMS OF COVERAGE , LIMITED EFFECTIVE, MESSAGE FADES DUE TO OVER EXPOSURE OVER TIME, PUBLIC CRITICISM.
SOURCES;
https://bbmantra.com
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