Please enable JavaScript.

Coggle requires JavaScript to display documents.

TYPES OF MEDIA - Coggle Diagram

- - - - Appeal to visual learners.
      - Best for local targeting.
      - Still gives a higher ROI than digital ads.
      - Enable more visibility to small businesses.
      - Produce loyal customer base.
      - Reach multiple generations.
      - Flexible to establish credible trust.
  - - - Not for a global audience.
      - Requires multiple exposures.
      - Requires a lot of planning.
      - Competition for attention is fierce.
      - Hard to target a specific audience.
      - Higher cost.
      - Requires longer lead times.
- - - - Connectivity, communication, and sharing.
      - Information, knowledge, and learning.
      - Address, mapping, and contact information.
      - Selling and making money.
      - Banking, bills, and shopping.
      - Donations and funding.
      - Entertainment.
      - Work from home, collaboration, and access to a global workforce.
- - - - allows for active demonstration of product.
        
        large national audience reach (network)
        
        large local audience reach.
        
        messages stand alone.
        
        some audience targeting.
        
        prime source of news.
        
        high impact.
        
        spectacular medium – sound, animation, motion, colour etc.