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3 TYPES OF MEDIA - Coggle Diagram

- - - - CONS
        
        REQUIRES MULTIPLE EXPOSURES
        
        COMPETITION FOR ATTENTION IS FIERCE
        
        NOT FOR A GLOBAL AUDIENCE
        
        REQUIRES A LOT OF PLANNING
        
        REQUIRES LONGER LEAD TIMES
      - PROS
        
        REACH MULTIPLE GENERATIONS
        
        FLEXIBLE TO ESTABLISH CREDIBLE TRUST
        
        IMMENSELY POWERFUL TO CRAFT A MESSAGE
        
        BEST FOR LOCAL TARGETING
        
        APPEAL TO VISUAL LEARNERS
      - CONCLUSION
        
        The principle justification is that print media is quite possibly the most trusted method of communication and probably the cheapest approach to contact an expansive audience quickly.
        Be that as it may, with digital media marketing turning into the new pattern in marketing, numerous marketers neglect print media. No, marketers and advertisers ought not to neglect the power of print media in any event, during this digital age.
- - - - CYBERCRIME
      - DISCONNECTED FROM NATURAL WORLD
      - PRIVACY CONCERNS
      - NOT LONG LASTING
      - EXPENSIVE
    - - NO NEED FOR PHYSICAL COPIES
      - DIGITAL MEDIA IS ENGAGING
      - DIGITAL MEDIA IS ALWAYS UP TO DATE
      - EASE OF USE
      - CREATIVITY IS ONE OF THE MAIN ADVANTAGES OF DIGITAL MEDIA
    - - The future is bright for digital media; it has many benefits that will continue to contribute to the growth in this corporate industry and enhance lives as the world becomes more connected than ever before. With so many options, there's something out there for everyone. However, no matter how greatly it affects people at a business level, the Pros and Cons of Digital Media must be considered when it comes to its personal use.
- - - - CONS
        
        CHANNEL CHANGING OR FAST FORWARDING
        
        SHORT AD LIFESPAN
        
        LOW FREQUENCY
        
        LESS RETENTION DUE TO MULTIPLE ADS AIRING CONSECUTIVELY
        
        LIMITED VIEWER ATTENTION
      - CONCLUSION
        
        Using television and radio to advertise increased the speed and scope that consumers learned about products or services.
        Broadcast media revolutionized the accessibility of information across the world. News spread quicker than ever before- and reached even wider audiences through oral story-telling.
      - PROS
        
        VAST COVERAGE
        
        HIGH VIEWERSHIP RATES
        
        ABILITY TO REACH LOW-INCOME AUDIENCES
        
        CAPITALIZING ON THE EXPERIENCE
        
        ENGAGED AUDIENCE