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TYPES OF MEDIA :smiley: images - Coggle Diagram

- - - - It can only go up from here, it’s easy to publish anything and has targeted marketing.
    - - It can only go up from here, it’s easy to publish anything and has targeted marketing.
- - - - It appeals to visual learners, best for local targeting, still gives a higher ROI than digital ads, enables more visibility to small business, produces loyal customer base, reaches multiple generations, is flexible to establish credible trust, immensely powerful to craft a message, and has no follow back interruptions.
    - - It is not for a global audience, requires multiple exposure, requires a lot of planning, the competition for attention is fierce, there is a hard to target a specific audience, has higher cost and requires longer lead times
- - - - It has massive audience reach, trusted media outlets, accessible to tv, computing, and mobile.
    - - It is expensive, difficult to get your foot in the door, and a dying medium