Please enable JavaScript.

Coggle requires JavaScript to display documents.

C1: Introduction to Digital Marketing (DM), C1: PART 2 - Coggle Diagram

- - - - Also known as bought media, a direct payment occurs to a site owner or an ad network when they serve an ad, a sponsorship or pay for a click, lead or sale generated.
    - - Different forms of online media controlled by a company including their website, blogs, email list and social media presence
    - - The audience is reached through editorial, comments and sharing online.
- - - - Opt-in email marketing
      - Chatbot marketing
      - SMS marketing
      - Web push notifications
  - - - Element content marketing
        
        Content media
        
        Content distribution
        
        Content Interaction & participation
        
        Content management platform
        
        Goals for content engagement value