Please enable JavaScript.
Coggle requires JavaScript to display documents.
The mom test - Coggle Diagram
The mom test
Chapter one
The mom test
- You shouldn't ask anyone wheter your business is a good idea. at least not in those words, "your mom will lie to you"
- Bad questions invites everyonew to lie to you at least a little
- It's not anyone else's responsability to show us the truth. It's our responsability to find it.
- Doing it wrong is worse than doing nothing at all. When you know you're clueless you tend to be careful. But colleting a fistful of false positives is like convincing a drink he's sober: not an improvement.
A usefulll conversation
- The measure of usefulness is whether t gives us concrete facts about our customer's lives and world views
- Eventually you do need to mention what you're building and take people's money for it. However, the big mistake is almost always to mention your idea too soon rather than too late.
The mom test:
- Talk about their life instead of your idea
- Ask about specifics in the past instead of generics or opinions about the future
- Talk less and listen more
-
-
Introduction
- Customer interviews are like excavating a delicate archaeological site
- Every question we ask carries the very real possibility of biasing the person
- The truth is our goal and questions are our tools
Talking to customers is hard
- Many of us even do talk to customers. But still end up building stuff nobody buys
- "Just be cooler" They forget to mention that it's hard
- Bad customer conversations aren't just useless. Worse, They convenience you that you're on the right path.
- It's a casual conversation, based on chipping away the formality and awkwardness of talking responsibility or asking good questions
Before we can start doing thinhgs correctly, we need to understand how we're doing them wrong
-
-
-
-
-
-
-