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Marketing in the Organisation - Coggle Diagram

- - - - Who is important?
      - What are their choice criteria?
      - When do they buy?
      - Where do they buy?
      - How do they buy?
    - - D.M.U(Decision Making Units)：Buyer, Decider, User, Influencer
      - D.M.P(Decision Making Process)
        
        Need Recognition
        
        Information Search
        
        Evaluation of Alternatives
        
        PurchaseDecision
        
        Post Purchase Behaviour
        
        External Search
        
        Internal Search
        
        Personal Sources
        Commercial Sources
        Public Sources
        Experiential Sources
      - Types
        
        依照先備經驗
        
        Habitual Decision Making
        習慣性決策
        
        Limited Problem Solving
        限制性決策
        
        Extended Problem Solving
        擴展問題解決
        
        其他：Cybermediaries, Heuristics, Country of Origin, Brand name as a signal of quality, Market belief = Quality,
- - - - Fear
        Humour
        Sex
        Animation
        Music
        Fantasy and Surrealism 超現實主義
    - - Factual
        Slice of Life 生命片段
        Demonstration
        Comparative
  - - - Focus groups
    - - Inquiry tests
        
        Recall tests
        
        Sales tests
        
        Financial tests
        
        Tracking studies
        
        Likeability tests