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VALUE CHAIN ANALYSIS Chain, 1., 2., 3., 4. - Coggle Diagram
VALUE CHAIN ANALYSIS
What is the value chain?
"Various business process and activities when creating a product or performing a service"
Stages of product
Lifecycle of service
Research and development
Sales
Everything else in the business ecosystem
History of the concept
Michael Porter
Competitive Advantage: Creating and Sustaining Superior Performance
Components of a value chain!
Primary Activities
Inbound logistics
Outbound logistics
Operations
Marketing and sales
After-sales services
Secondary Activities
Procurement
Technological development
Human resources management
Infrastructure
What is the value chain analysis, and why?
What is the value chain analysis
To gain insights of each processes
To find where lack of value in the processes
Advantage of value chain analysis
To maximize the value
To develop a greater competitive advantage
Product differentiation
Cost reduction
Increase primary and second activities
How to conduct a value chain analysis?
Identify value chain activities
understanding all the primary and secondary activities that in your processes
Determine the cost and value of activities
determine how value-added or not in the process
what cost to add extra value?
Identify opportunities for competitive advantage
Achieve product differentiation
Find out how to achieve better results than your competitors
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