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4.2.2 Assessment of a Country as a Market - Coggle Diagram
4.2.2 Assessment of a Country as a Market
Disposable Income
The amount of money that a person has left over after they have paid their taxes, national insurance and other deductions
Infrastructure
The basic systems, facilities, services and capital equipment required for a country’s economy to function, which might include its roads, communication systems and power services
Political Stability
A country with a calm political climate can minimise uncertainty which might make it more attractive as a potential market to businesses
Ease of Doing Business
Things to Consider
Set up premises
Deal with everyday trading activities
Have goods entering a country
Issues
Delays in sales
Increasing costs
Distribution chain issues
Exchange Rates
The price of one currency against another
A currency can rise/fall in value against other currencies
e.g. when the pound rises against the Euro, one pound will buy more Euros