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CONSUMER RESEARCH, Pitfalls, Pitfalls, Discussion Guide / Questionnaire,…
CONSUMER RESEARCH
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Evaluate our performance - brand recall, product acceptance etc. / Feedback / Concept test
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Methodology / Design
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Who will be the respondents / Control group, test group
Demographics - Age, gender, location, occupation
psychographics - their attitude towards the products, other psychological attributes
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Types
Qualitative
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Difficult to scale, expensive - representatives of populations
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Main body
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Not able to answer, then what you can prompt
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Introductory - comfort, validation
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