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COURSE 1 MARKETING IN THE DIGITAL WORLD - Coggle Diagram
COURSE 1 MARKETING IN THE DIGITAL WORLD
WHAT IS MARKETING ?
THE 4 Ps
PRICE
PRICE ELASTICITY
REFERENCE PRICES
BREAK-EVEN ANALYSIS
PRICING STRATEGY
PRICE KNOWLEDGE
PRODUCT
MANAGING A FIRM'S PRODUCT LINE
PRODUCT SERVICE SUPPORT
PRODUCT QUALITY
PRODUCT DEVELOPMENT
BRAND MANAGEMENT
PROMOTION
SALES PROMOTION
WORD OF MOUTH
PERSONAL SELLING
ADVERTISING
PERSUATION
PLACE
LOGISTICS
SALES FORCE MANAGEMENT
INVENTORY MANAGEMENT
DISTRIBUTION
RETAILING
WHAT IS DIGITAL MARKETING ?
4Ps IN DIGITAL MARKETING WORLD
PROMOTION
SELLING PRODUCTS -> TELLING STORIES
PLACEMENT
LONG CHANNELS -> SHORT CHANNELS
PRODUCT :
FIRM CREATED -> CO- CREATED
PRICE
FIXED PRICES -> FLEXIBLE PRICES
DIGITAL CONCEPT
CO-CREATION
SHARING ECONOMY
3D PRINTING
USER GENERATED CONTENT
DOPPEL GANGER
PAY WHAT YOU WANT
NEW RETAIL