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Introduction Theories of Entrepreneurship, Making an enduring company is…
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Making an enduring company is both far harder and more important than making a great product
Steve Jobs, 1955 - 2011
founder Apple Corporation
- The average life expectancy of a multinational company is 40-50 years
- The half-life* of a US publicly traded company is only 10 years
*Time needed for the amount of something to fall to half its initial value
Geoffrey West
