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How To Set Up A Google My Business Page, Verify Your Google My Business…
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Website and other URLs
Different link options will be available depending on your business category. In addition, links to 3rd-party booking sites will appear automatically on certain categories or listings. These links cannot be edited by the business owner.
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Add Google Analytics UTM tracking codes to your URLs. This helps you see in Google Analytics how many people came to your website from your GMB listing.
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If you only have one location, omit the location ID (e.g. gmb). This helps differentiate traffic in Google Analytics from your various locations GMB listings.
Website URL
For single location businesses, use the homepage of your website.
For multi-location businesses, use the specific landing page for each location.
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Appointment URL
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Note: certain types of businesses can instead use Reserve with Google to integrate specific booking systems into their Google My Business account.
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Menu URLs
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Instead of linking to the menu on your website, restaurants may want to directly add their menu to the GMB listing.
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Photo Guidelines
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Remember that images that appear on your listing are a combination of ones you upload and ones that the public uploads.
If you have more than 10 locations, you can upload photos in bulk with a spreadsheet.
All images should JPG / PNG format, no larger than 10MB and a minimum of 720×720 pixels.
Use good photography. Remember that these images are the first impression that many people will have about your business. Don’t go cheap!
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Business description
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The business description is an open text area that you can use to tell potential customers more about your business. It appears in both desktop and mobile web search, but does not appear on the Google Maps app.
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You can write a description of up to 750 characters, however, only the first 244 characters display on your Google listing unless the visitor clicks “More”.
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Business categories
The primary business category is the most critical and does impact your search ranking. It is also the only category that people actually see on your business listing.
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Photos
Photos, videos and virtual tours are an important part of your Google My Business listing. First, the represent your business to potential customers so you want to give them the best impression possible for your business.
You also want to upload your own images so that your images have a better chance of displaying on your listing instead of images that Google users upload.
Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.
photos, videos and virtual tours encourage engagement with your listing and engagement with your listing is a key ranking factor on Google.
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Services/ Menu/ products
Services
Only available for certain types of service businesses (dentists, attorneys, insurance agents, hotels, marketing agencies, and others)
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Products
Only available for certain types of retail-oriented businesses.
It may not be practical to include every product or product category that your
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Advanced Information
Store Codes
A specific ID for each location used to help organize listings for multi-location businesses. This is required for bulk upload listings on Google My Business.
Each store code must be unique, have no spaces or special characters, and a maximum of 64 characters.
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Labels
Labels (tags) help multi-location businesses organize their listings. You can search for labels within the Google My Business dashboard and use them in Google Ads. For example, you might use geographic regions as labels, or use a store type like “Full Service” or “Limited Service”.
You can assign up to 10 labels per location. Each label can be 50 characters and can include spaces, but should not include special characters.
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