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Globalisation - Coggle Diagram
Globalisation
Global Culture
Knowledge has become more accessible to people and organisations across national borders
Digital comms has meant firms spread their practices wider which opens them to more public scrutinity
Organisations tend to coalesce around popular/effective ideas worldwide - called
CONVERGANCE
DIVERGANCE
is where institutions adapt according to the cultural norms in which they are practised
Pros/Cons
BENEFITS
improved living standard
greater access to tech
stronger international relations between countries
NEGATIVES
rising inequality
greater global conflict
Innovation and Comparison
willingness to learn from others
compare/contrast strengths and weaknesses globally
Globalisation and
Nutrition Case Study
The Nutrition Transition
trend in developing world of increased consumption of high fat/sweetener foods, and cereals/fruit and veg declining
unlike populations affected by hunger, the energy intake is adequate but diet is poor
rooted in globalisation
liberalisation of international food trade
liberalisation of foreign direct investment
global food advertising and promotion
emergence of global agribusiness and transnational food co's
retail restructuring (international supermarkets)
convergence
- production/trade of agricultural goods, FDI in food processing and retailing, global food advertising and promotion
divergence
- different marketing to populations based on class and other demographics
Convergence and divergence can have serious public impacts on health, socio-economics and broader public behaviour in ways that are often structural and always readily apparent.