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SMMA - Coggle Diagram

- - - - you can then create a lookalike audience on all the people that converted (completed checkout)
        
        so facebook will look at the demographics of all the people that checkedout
        
        it will look at location, age, gender, the types of topics or interests they have etc
        
        it will then create a whole new list of people with a certain percentage (which you choose) of similarities.
        
        so you can choose 1-10% of the target country's population that are most similar to your custom audience. A list will be created full of people whose demographics are most similar to the people that converted on the clients site
        
        so for example, imagine 5-10 guys from leytonstone mosque all buy mufti ibrahims home made honey from bees he keeps in his garden
        
        these 5-10 guys all live in leytonstone, are between the ages of 30-50, are all married, are from middle income familys and are all interested in health and fitness and are subscribed to Homemade Honey Magazine
        
        so what a lookalike audience will do, will try to find another bunch of 5-10 guys 95% similarity that mufti Ibrahim can try to sell his honey to. so his next marketing endeavour may target guys in ilford and the lookalike audience might be guys between 30-55 middle income, most married but a couple single guys but they're all interested in health and fitness and are subscribed to Homemade Honey Magazine
- - - - your client is a chiropractor and they need to get more customers
      - so, you find out customer avatar - who they are and what they're interested in
      - so, in your research, you find out that people suffering from back pain start to become interested in back support belts, ergonomic chairs, chair cushions they might subscribe to a back health magazine, they might follow a prominent lumbar specialist doctor etc
- - - - you get PC to book a 15 minute discovery call with you
        
        you go through 1st call script
        
        if they ask for proposal, send it
        
        book second call
        
        close client
        
        if not closed, add to reactivation list
        
        if they don't ask for proposal or aren't interested
        
        go to second call
        
        close client
        
        if theyre not interested put them in the reactivation list