SMMA

make loom about potential client's business

begin email sequence with first sharing the loom and then following up with reminder emails

Potential Client (PC) responds to email

you get PC to book a 15 minute discovery call with you

you go through 1st call script

if they ask for proposal, send it

if they don't ask for proposal or aren't interested

go to second call

close client

if theyre not interested put them in the reactivation list

book second call

close client

if not closed, add to reactivation list

Loom

talk about them not having a pixel

talk about them not optimising their website for conversions

talk about them not running ads

what is a FB Pixel?

1) a piece of code placed on a website that tracks user behaviour and actions on a website

2) tracks who goes to a website

3) Facebook makes a list of all users that have interacted with the site

4) You can then build a Lookalike Audience from that list

the pixel tracks all actions like page views, clicks on buttons, add to carts, checkouts (conversions)

you can then create a lookalike audience on all the people that converted (completed checkout)

so facebook will look at the demographics of all the people that checkedout

it will look at location, age, gender, the types of topics or interests they have etc

it will then create a whole new list of people with a certain percentage (which you choose) of similarities.

so you can choose 1-10% of the target country's population that are most similar to your custom audience. A list will be created full of people whose demographics are most similar to the people that converted on the clients site

so for example, imagine 5-10 guys from leytonstone mosque all buy mufti ibrahims home made honey from bees he keeps in his garden

these 5-10 guys all live in leytonstone, are between the ages of 30-50, are all married, are from middle income familys and are all interested in health and fitness and are subscribed to Homemade Honey Magazine

so what a lookalike audience will do, will try to find another bunch of 5-10 guys 95% similarity that mufti Ibrahim can try to sell his honey to. so his next marketing endeavour may target guys in ilford and the lookalike audience might be guys between 30-55 middle income, most married but a couple single guys but they're all interested in health and fitness and are subscribed to Homemade Honey Magazine

IT IS ONLY USED FOR RETARGETING PURPOSES

the first step in advertising is actually running ads

Facebook Advertising

similar to traditional advertising but you're advertising to people on the facebook platform, instagram platform or on any other number of websites that are part of the facebook audience network

so, just like traditional advertising you see in the tube, on a bus, in a newspaper, in a magazine or on the back of a cereal box advertising Chessington, you need an IMAGE: to grab the persons attention or to visually describe/attribute a product the ad is for and secondly you need text which is called COPY. copy for example is like "Summer Sale" or "Want to quit Cigarettes? Try an e-cig today" or "Get Iman Gadzhi Agency Navigator for £99 TODAY ONLY!"

so what's the process?

here's how it works

your client is a chiropractor and they need to get more customers

so, you find out customer avatar - who they are and what they're interested in

so, in your research, you find out that people suffering from back pain start to become interested in back support belts, ergonomic chairs, chair cushions they might subscribe to a back health magazine, they might follow a prominent lumbar specialist doctor etc