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Liverpool Culture Campaign. - Coggle Diagram
Liverpool Culture Campaign.
Colour scheme
bright colours
yellow
neon colours
Images
music
museums /cathedrals
football club
liverpool
everton
amusement park/fairs
font
for the headline i will use a big font so it is easier to see
for pull quotes i will use a swirly font as it is a thing that has already been said in the past
for captions it will be a smaller font yet still a professional font because it is an article
purpose
to promote Liverpool
target audience
age 18+
gender - all genders
location - locals and tourists coming over
income - it is targeted towards families so it wont be expensive
ethnicity - all ethinicities as it is a culture campaign.
personnel
photographer - to take images
an editor - to edit the photos/check grammatical errors
models - to pretending to be locals or to wear cultural clothing
graphic designer - to design logo
health & safety requirement
perform a risk assessment at my 3 locations
make sure there are no slip hazards etc so there is no injury to the photographer or break the camera
legal / ethical issues
make sure you ask permission to film at locations
ask permission for any locals who may be in the background of photos
make sure no images are copyrighted or you ask permission to use them eg. pictures of everton and anfield