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Readership - Coggle Diagram
Readership
NRS Social Grade Classification System
C1
Supervisory, clerical & junior managerial, administrative & professional
C2
Skilled manual workers
B
Intermediate managerial, administrative & professional
A
Higher managerial, administrative professional
E
State pensioners, casual & lowest grade workers, unemployed with state benefits only
D
Semi-skilled & unskilled manual workers
NRS
As there is a strong correlation between income and social grade
A/B readers contain more expensive brands
Audience Interpretations & Responses
Attitudes & beliefs of readers is widely discussed
Gerbner's Cultivation Theory
Regular exposure to repeated patterns of representation over long periods of time can shape and influence the way that people perceive the world around them