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Film - Coggle Diagram
Film
I, Daniel Blake
2016
Independent film
Director power
Ken Loach
£2 million budget
Set in Newcastle
Jeremy Corbyn attended premiere
Over £15 million profit
Marketing
Print advertising and trailer
Free screenings
Projected onto houses of parliament
Ken Loach appeared on talk shows to promote
Daily Mirror change Masthead
Merchandise
IDanielBlake hashtag
Bags
Shirts
Was a political movement
15
TA
18-60
Explorer
D-E
Doctor Strange
Marketing
Large marketing push
Interviews
Talk shows
Trailers
Brand deals
Lamborghini
Yakult
Google
Microsoft
Social media e.g snapchat filters, facebook live shows
Merch released before and after movie
Before
Increase ticket sales
Make movie appear interactive
Create excitement
Spread news of release
After
Keeps movie relevant
Gets more money
Increases movies longevity
Blockbuster
Star power
Benedict Cumberbatch
Benedict Wong
Tilda Swinton
$165 million budget
Mainly spent on actors
Locations
CGI
Part of marvel franchise
Based on comics
Collectables
Increased budget
Distributed by DISNEY
2016
£677 million profit
Target Audience
Males
12-25
C2-E
Mainstremers
Comics
35-55
Males
C2-E
Aspires
12A