Tourism worldwide, as an economic activity, has benefited from globalization as a result of increased demand in the transport and accommodation sectors, but tour operators, travel agencies, hotel chains, airlines, technologies, resources The financial markets and the control of the issuing markets are concentrated in the hands of the transnational companies of the developed capitalist countries.
In the development and expansion of the hotel industry three stages are identified. The first dates back to the fifties of the 20th century, characterized by growth based on the construction and purchase of hotels that were owned and operated and the emergence of the first hotel chains.
The great growth experienced by international hotel groups, as a result of purchases, acquisitions and mergers in the last two decades, have led to the concentration, in large international chains, of most of the rooms and the main brands that identify the hotel product , which cover a wide range of market segments
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