Please enable JavaScript.
Coggle requires JavaScript to display documents.
Creative Brief - Coggle Diagram
Creative Brief
SWOT analysis
External factors
Common factors
market trends
new products/service
audience needs
shifts in tastes/preferences
suppliers/partners
relationships
maintain in good/bad
opinion/conflicts
fundings
donations
activities/campaigns
collaboration
other company
helping each other
Opportunities
market developments
new market
new target audience
partnerships
collaboration
sufficient funds
large scale promotion
to generate value
social media
interacting with customers
advertising
reach out to more people
Threats
environmental effects
seasonal/weather effects
climate change
market demand
keep changing
consumer tastes
new services/ideas
bring harm to company
competitors
similar service/product
high brand reputation
long established
loyal customers
Internal factors
Weaknesses
competitiveness
brand reputation
not famous
gaps in capabilities
less experienced
skills
need to solve
financials
cash flow
insufficient outgoing cash flow
high cost structure
Strengths
marketing
USP's
target audience
existing/prospective customers
product/service
affordable price
high quality
high value
competitive advantage
capabilities
location strategic
convenient for customers
near target audience
technologies
latest systems
Common factors
Financial resources
funding
income sources
Physical resources
location&geography
equipment
facilities
latest/outdated
Human resources
number of employees/volunteers
target audiences
major
minor
(Schooley, 2021)
(CFI, n.d.)
Background
mission/vision
purpose/objectives
founder
year founded
tagline
location
product/service
Get to know more
Brand persona
Brand voice
friendly
helpful
expert
Brand personality
excitement
sincerity
sophistication
Brand archtypes
Caregiver
Magician
Hero
Target audience
primary/secondary audience
demographics
age
gender
location
education
socioeconomic status
psychographics
attitudes
beliefs
geographics
region
religion
climate
behaviorial
hobbies
habits
Unique Selling Proposition (USP)
unique feature of company/ service/product/brand
differentiates it from competition
stand out among competitors
positioning statement
Main competitors
basic informations
usp
swot analysis
Direct/indirect