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7 Ways To Quickly Improve Your Writing Skills For Your Blog, Use a Wide…
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Don’t Get Distracted
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If you want to write the best quality content possible, you need to eliminate distractions.
Not only will you get more accomplished, but the quality of the content that you are writing will improve.
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You will learn different styles and methods of writing. You’ll uncover new ideas that you would otherwise have never thought of.
Read blogs, scientific articles, business books, nonfiction, fiction, or anything else that will challenge your way of thinking and expose you to new styles of writing.
Passion & Proficiency
When blog writers have a passion for the subject and are both proficient in the craft of writing and the subject itself, the quality of work increases dramatically.
some of the best writers can be experts on subjects with zero passion for them, but the quality will never match that of one who has both proficiency and passion for the subject.
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Don’t Battle the Block
You spend hours and hours sitting in front of your computer, staring blankly at your monitor, miserably trying to come up with just one word that fits your ideas.
Just take a break and come back a few hours later with a fresh perspective and you will do just fine.
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Meets Deadlines
When revenue increases and a client can directly attribute it to blogging, that writer should feel a sense of pride. Sometimes they don’t, and you must reinforce that.
Make sure you have a buffer zone for them and you. This saved me a few times; during one situation a writer became extremely sick.
Timely Communication
By timely I don’t mean immediately, but at least within 24 hours for emails and three hours for calls/texts.
When the blog-creation process is proactive, there’s no need for reactive actions, including immediate answering of an email.
Explain how this timeliness will create less stress, which equates to happiness in both work and personal situations.
Clean Spelling & Grammar
Always spellcheck everything, and make sure someone else edits besides the blogger.
This also goes for proper grammar. I’m not only talking about punctuation and proper use of adjectives, but also the use of words.
Understands the Audience
You’ll explain things much differently to an audience nearing retirement versus a teenager. Again, agency/company leaders will need to provide this education to the blogger.
Bloggers should be in constant conversation with the sales team, which is typically closest to the client and understands the client’s needs and questions.
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Open to Edits
the blogger needs to fully focus on learning everything about that business, from the style/tone to the target audience.
The more the better; I demand three separate sets of eyes at my agency after a writer hands in a blog, and we still sometimes find mistakes
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Understands SEO Basics
The more SEO a blogger knows the better. But again, as point #1 states, it’s better to have passion for the subject and proficiency for writing over SEO.
bloggers should understand the importance of header tags, and how to effectively write titles and meta descriptions (character count, keywords, etc.).
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Organization Is Vital
You want to know have trust in your bloggers, and not have to worry about them slacking here or there or forgetting an assignment. It’s also the leader’s job, whether the manager of an agency or company, to explain the importance of organization.
Content Lacks Fluff
This is blogging – not the sometimes cheesy copywriting found within product or category copy.
Remember, all blog efforts should support the overall mission of TAR: Trust, Authority and Respect.
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