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Types Campaign, series of advertisement messages, Baskin Robbins…

- - - - digital agency
      - collab with them
      - won best idea
        
        MARKies Malaysia 2018
        
        integrated media
    - - common phrase
        
        "OMG"
      - phrases used
        
        "Oh My Gold"
        
        "Oh Malaysiaku Gemar"
        
        "On My Game"
        
        "Orang Mesti Gembira"
      - invite the public take part
    - - staggering amount of ice cream handed out
        
        over 100.000 scoops
      - exceeded 2012 FSC's
        
        by 47%
    - - Facebook
      - Instagram
    - - (#)freescoopnight
    - - Malaysia Day-themed
    - - all ages
        
        new customers
        
        repeat customers
    - - website traffic improved
        
        using hashtag
        
        simultaneously
        
        shared Instagram stories
        
        clicked on BR's ins stories
        
        viewed Facebook live
        
        social media performance
        
        improved
      - build awareness
        
        create hype to target audience
        
        reminder
        
        expecting on event day
      - seize up competition
        
        scoial strategies
        
        creatively fresh
        
        creative content
    - - Facebook
        
        gained 6,892 fanns
        
        increased 87.85%
        
        most-viewd videos
        
        top 5
        
        85,000 views
      - Instagram
        
        gained 3,602 fans
        
        earned 9,123
        
        641 posts
        
        customers shared
        
        using hashtag
- - - - to Boys & Girls Clubs of Canada
        
        after school activities
        
        with $25,000
        
        technical & social skills
        
        overcome barriers
    - - in Canada
    - - donated every 31 cents
- - - - in U.S.
    - - reached target markets
        
        (all types) target audiences
      - interested in the products
      - explore the brand
    - - ways
        
        Facebook
        
        Twitter
        
        text
        
        Youtube
      - process
        
        pick the name
        
        choose ingredients
        
        up to 3 types
        
        choose style of the chip
    - - actual produced
        
        sold nationwide
        
        get to try out
  - - - decide potato chip flavors
        
        4 existing flavors
        
        4 unkown flavors
        
        Jan 2016
    - - follwers take part
        
        guess the flavors
        
        before announced
        
        (Tbsmo, 2016)
      - on Twitter
    - - Doritos Cool Ranch flavored
        
        (Spinney, 2021)
      - Funyuns onion flavored
      - August, 2021
  - - - join contest
        
        creating
        
        voting
        
        guessing
    - - part of the company
      - vouch for the brand
        
        hope it successful
- - - - convey message
        
        smile makes difference
        
        spread millions of smiles
        
        in other poeple lives
        
        power of smile
        
        positive ripple effect
      - Feb, 2018
        
        in America
    - - brand/logo recognized
        
        surpassed 917 million impressions
        
        gained 14% engagement rate
        
        on Facebook
      - customer take part
        
        bring positive impact
        
        work with Lay's
        
        rescue lives of children
        
        active role
      - build trust
        
        as brand leader
        
        social issues
        
        take seriously
        
        resonate with the world
        
        not only produce snack
    - - international medical charity
        
        improve health & lives
        
        suffer from cleft condition
        
        facial abnormalities
        
        children & young adults
      - $1 million
    - - bring back "Smiles" pckaging
      - printed with qr codes
        
        scan with smartphone
        
        learn about the person
        
        on smile bag
        
        on packaging bag
      - over 71,000 people scanned
        
        sales of Lay's increased
      - over 30 people' faces
      - donated to Operation Smile
        
        (The Shorty Award, n.d.)
      - AR technology
        
        upload own photo
        
        customized on Lay's bag
        
        take selfie
        
        share to socia media
        
        like physical bags
- - - - digital asset plaform
        
        implement digital assets
        
        minted on Polygon network
      - new target audience
        
        digitally native consumer
        
        young people
    - - Non-fungible token
      - visual arrangement
        
        over 3000 smiles
        
        2021
        
        in Romania
      - via Lay's Open Sea
        
        over $300,000
        
        biddings
        
        auction
        
        Smiles By Lay's
    - - towards 4 non-profit organizations
        
        active on
        
        social issues
        
        ecological issues
        
        educational issues
        
        in Romania
    - - combine forces
        
        reach broader audience
        
        access to else people's audience
      - work together promote
        
        trenmendous impact
        
        one's products/services
    - - Romania's
        
        educational issues
        
        social issues
        
        ecological issues
- - - - reach multiple customers
      - identify new target audience
      - build brand awareness
      - interacting with customers
- - - - customer / business partner
        
        direct recommand
        
        more better brand ambassador do
        
        impact effect
  - - - own website / page
  - - - ask consumer review our business
        
        review website
        
        google
        
        yelp
  - - - news
      - promotion
      - product/service information
- - - - to friends & family
        
        new customer
      - higher conversion rate
- - - - Facebook
      - Instagram
      - Twitter
        
        (Big Commerce, n.d.)
  - - - attract people
        
        provide information
        
        as token
        
        exclusive content
        
        discounts
        
        freebies
        
        prizes
        
        desire to participate
    - - interact with users
        
        via social media posts
        
        take polls
        
        reviews
        
        services
        
        products
        
        opinions
        
        surveys
        
        ask questions
        
        join contest
    - - Active on social media accounts
        
        focus on promotion
        
        latest products/services
- - - - 100PLUS Aktifkan Potensimu
    - - in Malaysia
    - - active lifestyle drink
    - - embrace creativity within