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Client Meeting 1/31 - Coggle Diagram

- - - - Small Business
      - Consumer
      - Commercial
    - - Online
        
        Growing rapidly after COVID
        
        New investments into online banking
        
        FNB wants to maintain equivalent experience to in person
        
        Growth catalyzed by direct marketing campaigns
      - Physical branch still the vast leader, particularly among small business
- - - - After three years for branches that are struggling and need help
      - At opening for all branches
    - - Direct Mail
        
        People within 5-10 miles of branch
        
        Targeted to people more likely to accept
        
        Main marketing channel
      - Online
        
        Done in the past with promo codes posted online
        
        Not done often
    - - Consumer-only
      - ...yet commercial makes up most of their balance
- - - - They have goals, but they are not looked at
      - Deposit and Loan Balance is important
      - Other indicators
        
        Sales by product type
        
        Cross sell percentage
- - - - Accounts
        
        Balance over time
        
        Open date
        
        Type of account
        
        Number opened
        
        Branch assignment
        
        Online openings are assigned branches
        
        Assignment is by closest branch to location of opening
        
        Assignment is not necessarily the same as the most frequented branch by that customer
        
        Assigned branch gets credit for account
      - Location
        
        Latitude
        
        Longiturde
        
        Distance to other branches
        
        Number of competitors close to branch
      - Number of employees at branch
      - Square footage
    - - Direct mail and who got it
      - Promo code usage
      - Net promoter score
      - Brand awareness studies
      - Email customer satisfaction data, but data not granularized to individual branch
  - - - Biggest challenge
      - Talk to Bill and Carrie
    - - Very few roadblocks since it is mostly internal
      - Talk to Barbara about CRA areas (moderate-to-low income)