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Chapter 15 - Coggle Diagram
Chapter 15
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BRIC countries are all emerging markets that have large land mass, big populations and diversified economies
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Global Branding
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many international companies have had problems with expanding their brands worldwide because they have failed to put in the research and effort
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Trade Liberalisation
the process by which international trade is made easier through a relaxation of the rules which govern it
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the biggest companies in the world are now multinational corporations that operate on a global scale
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emerging markets refers to developing countries that are achieving rapid growth and industrialisation
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