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Marketing - Coggle Diagram
Marketing
Marketing Director
Data Analysis
Identify opportunities
Continuous program alignment
Gap identification
Monitor performance
Marketing Strategy
Trend tracking
Tech stack tracking
Continuous improvement
FAC
Dates/Invites
Agenda
Presentation
Monthly Updates
Travel coodination
CMIT Connect Live!
Content dev
Brand Alignment
Security Program
Manage comm plan
Branding/Messaging
Ongoing Research
Align to current events
Continuous optimization
Planning
Create KPIs
Set Goals
Manage budget
Tracking/reporting
Team Development
1:1s
Support
Enablement
Direction
Strategy Alignment
Goal setting
Playbook Campaigns
Topic selection
Partner Co-Marketing
Strategy alignment
Planning
Town Hall
Presentation
Dates/Invites
Vendor Management
Contracts
Performance reviews
Selection
Contract updates
Internal Comm
Weekly Update
Weekly Stand-up
Website
Oversee relaunch
Content update plan
Microsite strategy
Website Advisory Committee
Marketing Operations
Tickets
System Optimization
SalesForce
Pardot
SalesLoft
CMIT Connect
Zoomentum
SDR
Manage program
Create cadences
Load leads
Tracking/reporting
Event support
Zoominfo intent data
Data Collection/Analysis
Optimize campaign tracking
Create reporting structure
Document campaign create process
Train rest of team
Website
Approve microsite updates
Health/performance
Zee onboarding
Microsites
Zee training/Marketing Coord
Develop program
Marketing Office Hours
Town Hall
Monitor audience experience
Arrange Videographer
CMIT Connect Live!
Videos
Headshots
Post to CMIT Connect
Lead Brand Designer
Playbook Campaign Graphics
Create Assets
Post to SalesForce
Present at Office Hours
Announce on CMIT Connect
Email
Tracking/reporting
Town Hall
Playbook slides
Lead Q&A
Monthly announcements
CMIT Connect Live!
Site selection
Manage Event Planner
Manage Pre-event Registration
Manage Cvent app
Build site
Tracking/reporting
Theme design
Yearbook
Signage
Side event invites
Million Dollar Dinner
Sales Enablement
Sales sheets
Sales decks
Zoomentum assets
Newsletter
Design
Printing/mailing
Tracking/reporting
Wine & Cyber
Design invitation
Design reg site
Website
Relaunch Design
Design monthly home page feature
Content Marketing
Asset design
Digital Marketing Specialist
FD Marketing
FD Blog
Video Series
Portals
FD Website/SEO
FD PPC Ads
FD Content
FD tracking/reporting
CMIT Connect Live!
FD Testimonial Videos
PR
Social Media
Lisa's SM Channels
Social Media
Strategy
Zee Posts
Corp Posts
Content Dev
PR Agency Social Media Posts
SEO
Backlinks
Site backend
Best practices
Corp PPC Ads
Tracking/reporting
Zee Onboarding
Social media set-up
Google Reviews
Best practices
Manage zee program
PR
Press releases
Roger That!
Scripts
Editorial calendar
Social Media
Monthly posts
Media pitches
Zee onboarding
Launch announcement
CMIT Connect Live!
Media coverage
Tracking/reporting
Copywriter
QT Blog
FD Blog
Playbook Campaigns
Content as needed
Website copy
Newsletter
Marketing Coordinator
QuickTip Blogs
Post
Duplicate on microsites
Select image for blog
Email
Tracking/reporting
Playbook Planner
Duplicate Planner for all zees
Create redirect links for each planner
Tracking/reporting?
Partner Co-marketing
Annual agreements
Monthly partner updates
Wine and Cyber Events
Oversee event planner
Webinars
Tracking/reporting
Annual partner review
Partner pages CMIT Connect
New Zee Onboarding
Create planner
Zoominfo list
Segmentation
Newsletter list
Zoominfo lists
Proofreader
Review blogs
Review Playbook Content
Review content as needed
Videographer
Town Hall
Roger That
CMIT Connect Live!
SDR
Nurture MQLs
Calls
Book appointments
LinkedIn
Emails
Support Events
Phone Invite
Email Invite
Event Planner
CMIT Connect Live!
Manage venue
Million Dollar Dinner
Wine & Cyber
Manage venue
Promotion