theory: :black_medium_square: to explain patterns they observe in
data collected; :black_small_square:: proposes causal relationships, :black_small_square: explaining how one/ more variables :arrow_right: cause/lead to particular cognitive, emotional, behavioral, or physiological responses; :black_small_square:is clear, straightforward, logical; :black_small_square:uses as few concepts and processes as possible to explain the :dart: phenomenon; :black_small_square: generates testable hypotheses (able to bedisconfirmed) ; :black_small_square:stimulates researchers to test the theory; :black_small_square:solves an existing theoretical question.