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What makes the perfect brand for Graphic Design? - Coggle Diagram
What makes the perfect brand for Graphic Design?
Colour
Palette used for logo, website etc.
Certain emotions or moods they evoke
Attracts attention to brand through contrasting tones and hues
Could relate to the brands backstory or origin
Personality
With no personality the audience will get mixed messages
Has a huge impact on the voice and tone used in your marketing style
Consistency
the act of delivering the same brand messaging, voice and visual elements in every graphic produced
Nike is usually associated with consistency due to their tick logo being strong and instantly memorable which makes them a go-to company
Causes audiences to be less confused with the marketing
Flexibility
Can be easily adapted to reflect core values and the consumers needs
Demonstrating a sense of variation and flexibility to your USP
Responsive Design - A brand must be flexible in it's design that it can be displayed on different media and devices
Brand Touch - Being used on different platforms get the most out of your USP
Shops, advertising, social media (Twitter, Instagram, Facebook, Google, YouTube), emails, newsletters and blogs
Purpose of Brand
What is it trying to be advertised to the audience?
The reason for why the brand is displayed this way?
"People don’t buy what you do, they buy why you do it" - Simon Sinek
The purpose for the products or services sold for this brand
Appeal to your key demographic which keeps it relevant
Innovative Design
Professional typography that has a meaning behind it and matches with the chosen logo
Fluid logo which follows the golden ratio
