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TV & RADIO advertising
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costs to air television commercials can vary due to: its length, time of the day, the TV show
customers can hear radio advertisements while conducting other activities, such as driving or doing household chores
DISPLAY advertising
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when customers visit a brand's website, they often accept browser cookies that allow the site to track them later on
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PODCAST advertising
companies can sponsor podcasts or have advertisements of their barnd products or services played during it
podcasts usually play ads at the beginning, middle and end of episodes
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MOBILE PHONE advertising
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advertisements appear to consumers through social media, on webpages or within apps
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GUERRILLA advertising
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e.g. murals on the sidewalks, graffiti or stickers advertising the company service