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influencer - Coggle Diagram

- - - - many fans and gigantic social media followings.
      - costly
      - lack credibility with a product’s target audience
      - people will follow
  - - - the most authentic and active relationships with their fans.
      - built up sizeable followings in specific sectors
      - guest posting
      - many of brands want this type of content because it can make their brand become recognise by people
      - easy to influence people
      - can buy sponsored post.
    - - make a video
      - advertisment
      - popular content
    - - talk
      - well known / beginner
    - - promote new posts or videos heavily on social media
      - make stunning post
  - - - more than 1 million followers. usually obtain their fame offline, while some obtained it online. Only major brands should approach mega-influencers. cost of each post is up to $1 million
      - Azfar Heri
        
        datuk lee chong wei
        
        Mira Filzah
        
        Khairul Aming
        
        Soloz
    - - more accessible as influencer marketers.
      - followers in the range between 40,000 and 1 million followers on a social network
      - two types of influencer, B-grade celebrities, who haven't yet made it to the big time. Or they are successful online experts, who have built up more significant followings than the typical micro-influencers
      - generally have a high profile and can be excellent at raising awareness
      - most likely to engage in influencer fraud
      - Joe Flizzow
        
        Fathih Hussien
        
        Daddy Hood
        
        Farhan Mazlan
        
        Sofyank
    - - ordinary everyday people who have become known for their knowledge about some specialist niche
        
        having between 1,000 and 40,000 followers
        
        A micro-influencer may not be aware of the existence of a company before that company tries to reach out to him or her.
        
        company will have first to convince the influencer of its worth
        
        Micro-influencers are becoming more common and more famous.
        
        micro-influencers are the influencers of the future
        
        Yousaf Iqbal
        
        Asif Imran
        
        SuhFiq
        
        Laws Amalul
        
        Azwan Azizi
    - - small number of followers, but they tend to be experts in an obscure or highly specialized field, fewer than 1,000 followers
      - will be keen and interested followers, willing to engage with the nano-influencer, and listen to his/her opinions.
      - consider nano-influencers as being inconsequential, they can be of extreme importance to firms who make highly specialized and niche products.
      - nano-influencers probably lack sufficient influence to be of much use
      - iilham.jer
  - - - Journalists
      - Academics
      - Industry experts
      - Professional advisors