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The Anatomy of e-Commerce, - Coggle Diagram
The Anatomy of e-Commerce
Amazon
Keywords / Pointy Content
A+ Content
Product Images
Advertising
Overall Acos
Ad Acos
Keyword Harvesting Auto > Broad > Exact
Video / Lifestyle / Beauty Shots
Brand campaigns
Competitor Asin Campaigns
FBA
In stock %
Shipping
Low Hanging fruit
Packaging
Fees
Audits within 18 months
Return Rates
Amazon Store
External Advertising
Website
AOV
Speed
Platform
Mobile First
Dynamic Discount Codes
Avoid Always SALE
Defect Rates
Repeat Customer Rate
Sign ups / pop ups
Brand
Trademarks / Patents
Domain Names
Colors / Consistent Logo
Employees
Tasks / Automation
Opportunities
Compensation
Work / Home Balance
Rewards
Mentorship Philosofy
PTO / Vacation
Shipping
Control boxes for dim weight restrictions
Packaging Supplies
Shipping Wars Negociation
Profits on Express shipments
Audit software - Fedex
Advertising opportunities / Presentation
Marketing
Klaviyo
SEO
Attentive
Design
Google
Photography / Video
Facebook
Content / Blogs
Social Media
Influencers
Affiliates
Additional Markets
Walmart.com, Etsy, etc.
Trade shows / Sponsorships
B2B / B2C
Your Cause
Why should people choose you?
Why do you do what you do?
Why are you the best?
Tell your story
Embrace one organization and declare your support with every sale, even if it's just a penny!
Ownership
Salaries
Obligated Disbursements
Travel Points
Company Vehicles
Life / Health Insurance
Education / Tuition Reimbursement
Vacations
Outside Investments / Loans
Cash Reserves