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Choose a product and plan the marketing mix strategies for each of the…

- - - - Online Distribution Channel
        
        Wider Customer reach
        
        Easy Accesibility
        
        Lower Cost
  - - - Market
      - Channel
      - Distribution
  - - - Encourage customer to try out new product
  - - - Advertising
      - Publicity
      - Sales Promotion
- - - - Netflix is using all social media platform for promotion to attract teenagers as well as Adults
    - - Netflix is advertising via YouTube Ads
  - - - 3 different subscription plans
        Basic, Standard and High price whereby users can share the amount equally which drops the price per person
  - - - Netflix got a push message suggesting the movie or series name
      - They also prepare a list of top picks for (your name) instead of just using top picks for you
    - - Netflix will send an email based on the personalization as a way to communicate with the customer
      - Upcoming Movies, Top pick movies based on genres and etc
    - - Netflix will use snippets from their movies or series of a popular scenes as a form of their advertisement
    - - Tackling Millennials and Gen Z mainly as their target audience
      - To understand the meme, people would want to watch the series/movie eventually leads to subscription
    - - Example : Netflix is a Joke guerilla campaign
        Netflix is creating some of the best content and it is not a joke
      - For promotion of Narco's 3rd season Netflix created a guerilla marketing campaign and recreated a LA drug scene from the mid 90's
- - - - Economy pricing
        
        Reduced price to retain customer (high price might lead to customer switching to competitors)
        
        Attract potential customer
        
        Lower profit margin, compete based on volume
    - - Differentiate through value added activities to increase competitive advantage (Incorporate game and develop Netflix into a one-stop entertainment center)
      - Caused by new innovations that supersede the existing product. Example - Video cassettes and DVD's are no more in market since online platform took over such As Netflix
    - - Heavy promotion to address the increase competition
      - Discounted Price for users that leave the platform
- - - - Price Skimming
        
        Maximize Profit
    - - Family package that comes with a cheaper price so existing users will introduce the service to their friends and family
    - - Shows that are exclusive only in Netflix
    - - user friendly
        
        easy bro subscribe and unsubscribe