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ADVERTISING - Coggle Diagram
ADVERTISING
DIGITAL ADS
Search engine ADS
Display ADS
pay-per-click
Social media ADS
Company-generate ADS
ADS which is acquared indirectly
CONTROL OVER ADS
EASA
Safe-regulation
ADS should be:
Legal, honest and truthful
TYPES
Infortive ADS
Persuasive ADS
Brand loyalty
Comparative approach
Slogans
ADS MEDIA
ROI
Target market
Location
Product
Cost
Reach, frequency and impact
Types:
Print ADS
Broadcast ADS
Outdoor ADS
Digital ADS
Brand/product placement
SPONSORSHIP
objectives:
brand awareness
increasing sales
repositioning the brand
blocking competition
social responsibility
Sport sponsorship
ANALYSING ADS
has to catch
Attention
Interest
Desire
Action
To consider:
What is being ADS
Target
How effective
How much is persuasive