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Magazine Industry - Coggle Diagram
Magazine Industry
Economic Context of Magazine Publishing
Some magazines are fully funded through cover price
Majority have duel revenue streams
Rely on advertising for significant proportion of revenue
Have to attract advertisers as well as reader to be successful
Cover the price of their title or give away free copies
Provides boost in circulation
Broaden market reach
Ownership and Control in the Magazine Industry
Curran & Seaton (negative impact)
The media are controlled by a small number of companies primarily driven by the logic of profit and power
The general trend in media industries is towards greater concentration of ownership
Concentration of ownership is often the result of horizontal integration
Merging with other magazines
Limits or inhibits variety, creativity & quality
Reduces choice for consumers
Detrimental effect on diversity and innovation
IPC in the 1960s: A Vertically Integrated Media Conglomerate
IPC was a merger between Mirror Group, Odhams Press, George Newnes & Fleetway
Odhams was the originals publisher of Women's Realm
IPC was largest newspaper and periodical printing group in the world
Diversification
Conglomerates
Several large-scale, high-speed printing plants
Conde Nast & Advance Publications
Highly competitive
One of the first publishers to launch international editions of its magazines
No UK printing plants
USA high quality printing press
Since 1959, owned by American media company