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Unit 5, Formats - Coggle Diagram

- - - - Wallscape / giant banners
        
        A mural or advertisement painted or attached onto the exterior surface of a building
      - Light box
        
        A box that shines with a bright artificial light simar to natural light, used to treat conditions
      - Tri-face billboard
        
        A non-internally illuminated billboard consisting of a sign face comprised of a series of vertical triangular louvers that can be rotated to show up to three separate sign messages
      - Billboards
        
        A very large board on which advertisements are shown, especially at the side of a road
    - - Equipment such as lights and road signs, positioned at the side of a road for use by the public
        
        Bus shelter
        
        A place to wait for busea that has a roof
        
        Backlit
        
        Lit up from behind, especially in order to create a special effect
    - - Advertising placed in or on modes of public transportation or in public transportation areas. Using this method of advertising, ads can be placed anywhere
        
        Vinyl
        
        Strong plastic that can be bent, used for making floor coverings, furniture, clothing, etc
        
        Rear
        
        At the back of something
    - - Out-of-home products and services determined by some as non-traditional or alternative media
        
        Floor graphics
        
        Advertising you can walk on
    - - A specific type that uses electronic technology to change what's displayed on a screen
        
        Interact
        
        To communicate with or react to each other
  - - - The area from where people expect to gather footfalls and run their business
    - - A measure in advertising media which denotes number of times the viewer is most likely to see the advertisement