Please enable JavaScript.
Coggle requires JavaScript to display documents.
Reebok, TOMS, School project - Coggle Diagram
Reebok
Objective
Create awareness of demo and 25% discount. Remove stigma of men wearing EasyTone.
Description
American, expanded worldwide. Specualize in sport, fitnes, lifestyle. Want to reflect creativity and growth.
Target
Men, 35-50 yo, married with children, $70K-$90K, spend a lot of time at work, when not they are with their families, like exercise but not many hours a day, likes to be in shape, goog employee, not lazy.
Brand voice
Commpasionate, understanding
TOMS
Proposition
Have trendy shoes and help children around the world.
Target
People wanting to make a difference with shoe purchases.
Brand character
Caring, trendy, worldly, copassionate, giving
Keys
Giving, understanding, empathic.
Objective
Raise awareness, increase costumers.
Communication
Both, new and old costumers.
Voice
Confident, inspiering, leader, forward thinking
Opportunity
costumer is part of the solution. 2. Live the cause. 3. Social start up. 4. Strong online community.
Message
Put you in the shoes of the less fortunate.
Reasons to believe
Leading cause, protect steps, help children.
School project
Audio-visual promotion
60-90 sec video:
itle graphics in line with the agreed house style
Interviews with cast and crew
Shots of rehearsals
Voiceover
Appropriate non-diagetic music
Graphics in ine with the agreed house style showing the date, time, venue
and ticket price of the show
Housestyle
Goes across all prints.
Audio promotion material
60-90 sec
Opening music and v/o titles
Presenter introduction with music bed
Interviews with cast and crew with different music bed
Focus at close on date, time, venue and ticket price of the show
Print promotion material
A3 Poster and a different A5 Flyer including:
Headline graphics in line with the agreed house style
Original photographs of cast and of the set that have been edited and manipulated to improve them for the purpose of appearing on the marketing material
Graphics in line with the agreed house style showing the date, time, venue and ticket price of the show
Aim
Promote fashion show
Due: before Easter 2018