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10 proven ways to increase your website traffic, Exchange Backlinks, Use…
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Exchange Backlinks
With so many businesses trying to increase website traffic, there are many opportunities for backlink exchanges.
Reach out to relevant sites and offer your content as an additional resource to include in one of the site’s posts.
To add an extra incentive, you can offer a mutually-beneficial backlink exchange, offering to add one of their links to a post of yours as well.
That’s exactly what we did for one of our clients, Rainbow Muffler & Brake. We created a blog post for them called, “The Essential Road Trip Checklist for Your Car.” We then found relevant websites through Pitchbox and reached out to those sites to see if they wanted to promote our post.
The website WheelScene agreed to a backlink and social media post exchange, which led to a 23,245% increase in views! If businesses find the right partner for their backlink exchange, they can score big.
By taking these steps, businesses can expect to see an increase in website traffic over time. While many of these tactics can provide instant gratification, others will take more time and patience. Keep pushing forward by trying a variety of methods and analyzing the results
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perform keyword research
Always include relevant keywords in your content. Keywords should be used naturally, not stuffed into the content so much that they detract from the main idea or distract the reader
It’s important to use keywords throughout the content, like the meta description, the page title, the URL, headers and a few times throughout the piece.
To conduct keyword research, you can use tools like Moz, Ahrefs and SEMrush. These sites show what keywords competitors are using, how often people search for keywords, how expensive the keyword is for pay-per-click ads, related keywords and much more valuable information to guide keyword strategy.
Hiring an SEO agency is always an option, as well, as they can offer valuable insights and perform audits to identify issues that may be keeping your site from being shown in search engines.
create memorable content
It’s not enough just to post content; you need to create content that’s memorable and cuts through the noise. In fact, useful and memorable content is one of the top ways to increase website traffic.
People use Google to find specific, thorough and accurate answers for their questions, and your content should be there to provide those answers.
In fact, websites featuring blog content generate 434% more search engine-indexed pages than those without it. In addition, sites that release more than 16 posts per month receive nearly 3.5 times more traffic than those that publish zero to four articles.
The bottom line is that when you care about the content you produce, post regularly and research what your audience wants to see, web traffic should improve.
Write guest posts
Guest posting for other websites is an effective way to generate backlinks, boost referral traffic, and increase search engine results page (SERP) rankings.
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First, look at a website's content and make sure its high quality, check its domain authority and study their guest posting guidelines.
Also, ask the publication if they will promote the post on social media and if they will tag you.
Influencer outreach
Businesses can connect with influencers in a few ways, including:
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Ask the influencer for an interview/Q&A, then tag or email the influencer when the content is posted. They’ll likely share your content with their audience.
Do a round-up with multiple influencers (i.e. “10 Experts Predict Small Business Trends for 2020”) and tag each of the participants when promoting the post on social media.
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If you’re not sure where to start, try using tools like HypeAuditor and BuzzSumo to find the right influencers in your industry, or reach out to a digital marketing agency who can do influencer outreach for you.
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